Rainbow Tavern & Lodge

Rainbow Tavern & Lodge, Soda Springs, California

Logo, Brandmark, Sign Design

The historic Rainbow Lodge needed a brand mark that could be used on everything from highway billboards to kitchen uniforms—and also integrated the historic image of the Lodge. This new illustration, combined with customized type is now in use on uniforms, menus and signage. Did you know that the Rainbow Lodge was so named because in the 1920’s they had trout ponds, so visitors could catch their own Rainbow Trout. Nestled near a bend in the Yuba River, stop by this gem in the summer—the off season for this busy cross country ski destination.