City of Yuba City Branding

Brandmark, City of Yuba City, California

Logo design
Some 25 years ago the City of Yuba City got a new brandmark, designed by Thumbler founder Pamela Biery. This brand is in use today in murals, signs, web, and all printed materials. It remains fresh, memorable, and reflects the community well. It is a real pleasure to see the City of Yuba City’s creative uses of this brandmark. Embracing a brand? The best results are community’s ongoing ownership… Thank you to the City Administrators for their vision!