Ellu Gallery, Grass Valley, California
Public relations and community building
Ellu Gallery, a 5k sq. ft. art gallery focused on contemporary art, large-scale paintings and decorative arts wanted to make a splash as it opened to the public. Thumbler worked with the editors of Sierra Heritage and Sierra Culture to garner 10 pages of earned media exposure, including the cover of Sierra Heritage’s At Home publication. These combined with local media for over 150K in earned media exposure within 60 days, helping to launch not only the Grass Valley gallery, but seed a Truckee summer showroom.