The City of Colfax has a new brand! This project unifies the many signs throughout the City and establishes Colfax as a destination to explore, adventure, and relive history. The new brand stimulates the local economy and increases visitors. Over 11 million cars pass the billboards on Highway 80, a key opportunity to inform drivers of this historic township. Colfax now has the opportunity to create way-finding signs that are consistent throughout online, print and social media. The team included public input by City, community, and government representatives. Nevada County firms, Solace Graphics and Thumbler Agency are working together to implement this new brand.
Billboard on Highway 80, Colfax, California, brand above